Organize every web form inquiry and incoming call in your dashboard.

Tagging and tag analysis will help you get a complete picture of how your marketing channels and communication systems are performing.

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Organize every web form inquiry and incoming call in your dashboard. Get Demo

Tagging calls is the process of assigning a special label to each phone call or form inquiry to your business. This tool allows you to mark calls based on specific details that are important to you. Tag missed calls, high quality leads, customer issues, etc., and handle each situation accordingly.


Organize and analyze tagged calls to learn about your customers, employees, ad campaigns, and products. Assign different team members to different tagged calls and ensure that customers are connected to the right person.

What is Tagging used for?

Assessing the quality of requests and calls
Assessing the quality of requests and calls
Monitoring the work of employees and call distribution
Monitoring the work of employees and call distribution
Segmenting your customer base
Segmenting your customer base

How do we use tagging ourselves?

Based on the tagging functionality, our company has implemented end-to-end analytics linking the ISAP Network service to our CRM.


Every hour the system compares incoming calls and applications filled out on the website with data from our CRM. If there is a match, then that customer in the ISAP Network account is marked with one of the tags “Lead”, “Demand generation”, “Prospect” or another tag in the pipeline that our sales department assigns to customers.


After that, we supplement our BI-system with data from the ISAP Network account.

Are you generating leads, but not sales?

If the phone keeps ringing but your managers can’t close the deal, then something needs to be changed. Either your employees are not well trained, your sales pitch is ineffective, or your product/service has a flaw.


No matter what the problem is, tagging and analyzing calls will help you solve it.


If you tag successful conversions and listen to those conversations, you can use those sales pitches to train employees and close more deals.


If your product is flawed or a customer service aspect needs work, you can bring that to your team internally and make necessary changes.


Tag analysis can help identify the problem at an early stage and reduce the cost of fixing it.

Are you generating leads, but not sales?

Are you generating leads, but not sales?

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